Consumer & Industry Advisory – Dana Jensen / Realty Connect
Since RealtyPRO® Network’s founding, some less-than-honest brokers have attempted to copy Daniel Biro’s original innovative Referral Agent™ brokerage model. While imitation may be flattery, in this case it has crossed serious ethical and legal boundaries.
The most egregious offender—a broker known as Dana Jensen, whose brokerage Realty Connect was recently acquired by eXp Realty—went so far as to even directly plagiarize Daniel’s actual origin story from 2008, claiming in self-submitted online PR “news” articles that he supposedly created Daniel Biro’s innovative Referral Agent model during the 2008 market crash to help friends. We consider this fraud, misrepresenting himself to the public, and therefore a clear and substantial violation of license law in all 50 states. But Dana Jensen’s nefarious actions go MUCH MUCH deeper, and to the federal law level…
According to corporate entity public records in the state of Virginia (available online and shown below), Jensen didn’t even appear to have a broker’s license until approximately 2015 and no company entity even formulated until November 2018 (with an additional lag for brokerage licensure), at least a full eight years after RealtyPRO® Network was already established and operating as the premier innovative referral agent brokerage. Dana Jensen (and/or employees of Realty Connect) has now even been caught on public platforms nefariously modifying the year he supposedly started Realty Connect to 2010, to match the year RealtyPRO Network was actually operational (Jan 2010). His motive appears to incrementally continue his impersonation of Daniel Biro, and misrepresentation to the public.
You should ask, why is Dana Jansen trying to impersonate and claim Daniel Biro’s years of hard work and innovation as his own? The answer is detailed below.
Dana Jensen’s false claims don’t just raise ethical concerns—they appear to constitute a clear major violation of real estate license law in all 50 states, AND MUCH MUCH MORE. Every state licensing authority requires brokers to conduct themselves honestly and prohibits misrepresentation to the public. Fabricating an origin story and falsely claiming credit for pioneering an entire business model is a form of public misrepresentation that strikes at the very foundation of professional licensing standards.
But perhaps even more troubling, it appears this deception was perpetrated with an even greater calculated illegal purpose: to fraudulently inflate the perceived value of Realty Connect before selling it to a major, well-known real estate brokerage brand eXp Realty, Inc. If true, which we believe it is from evidence, this extends far beyond license law violations into substantial fraud – misrepresenting a company’s history, originality, and market position to secure a lucrative acquisition deal. The acquiring brand and its shareholders, agents, and clients all deserve to know whether the company they purchased was built on fabricated claims. And the local and state regulatory agencies also need to know, to protect the public, and hold the perpetrators accountable to the law.
Why does this matter to you? As a real estate professional, your reputation is your most valuable asset. Associating with a brokerage built on plagiarized origins and potentially fraudulent misrepresentations puts your own professional standing at risk. If regulatory authorities investigate these claims—and they should—every agent affiliated with that company could and should face scrutiny, reputational damage, and questions about their own due diligence. Consumers, too, should ask: if a founding broker and CEO is willing to substantially lie and misrepresent himself to the public to appear as something he is not, and to fabricate their own company’s history, what else are they willing to misrepresent? How can you trust them?
We encourage all real estate professionals and consumers to do their due diligence. Verify claims, check actual incorporation dates, review public records, and look for the original—not a copy. Daniel Biro’s RealtyPRO® Network is the original, and we have the track record to prove it.
RealtyPRO® Network – “The Premier Community. Leading You Home.”™
The “Smoking Gun” of 2018: Despite claiming in multiple self-submitted press releases that Dana Jensen created this model in 2008/2010 to help agents during the housing crash (Daniel Biro’s exact origin story published over 15 years ago), there is no record in Virginia (his home base) of a “Realty Connect” or “License Park” entity until late 2018.
Dana Jensen utilizes a complex web of “Doing Business As” (DBA) names to operate his network. The following are alternative names identified:
Realty Connect: The primary consumer-facing brand. In most states, this is not a separate corporation but a DBA for either License Park Realty, LLC or Referral Solutions, Inc.
Realty Park: A recently registered DBA (Active in California as of April 3, 2025) used for referral-related operations.
Referral Solutions, Inc.: Formed as a Virginia corporation in early 2023, this entity appears to be the primary “Parent” for his nationwide expansion following the 2018/2019 launch.
License Park Realty: Often used in state-level licensing (e.g., Florida, Arizona, Texas) to hold the firm’s broker license while operating under the Realty Connect brand.
“Buy New, Sell Free”: A marketing program and trade name Jensen used around 2019. While marketed as an “innovative program,” it matches the timeline of his 2018 company formation, not his 2010 “pioneer” claims.
Identified Discrepancies & Misrepresentations
The “2010” Lie: Archived PR pieces (such as those self-submitted on PRWeb, Silicon Review, and LinkedIn) claimed Jensen founded the company in 2010. This date is widely considered to be “borrowed” from Daniel Biro’s RealtyPRO® Network, which did officially launch the innovative Referral Agent brokerage model in January 2010, after years of development.
The “2015” Pivot: After being called out for the 2010 “discrepancy”, Jensen updated his website and BBB profile to claim a 2015 start date. However, Virginia SCC records prove he did not register “RealtyConnect.com, LLC” until November 2018.
License vs. Entity: Public records appear to show that Jensen was only personally licensed as a broker in November 2015 (VA License #0225246540). It appears he is using his personal license anniversary to nefariously “back-date” the existence of his brokerage, which is a violation of the “True Picture” advertising rule in many states.
Summary of SUBSTANTIAL Potential License Law Violations
By claiming his brokerage existed and that he personally pioneered Daniel Biro’s innovative Referral Agent brokerage model a full decade before his brokerage was legally formed (and at a time when he wasn’t wasn’t even an active real estate agent or broker), Jensen may be in serious violation of:
18 VAC 135-20-190 (Virginia): Advertising that is “misleading or inaccurate in any material particular.”
Article 12 of the NAR Code of Ethics: Failure to present a “true picture” in representations to the public.
Unfair Trade Practices: Falsely claiming and misrepresenting to the public “Creator” status of a business model to gain a competitive advantage over the actual founder (Daniel Biro), and to artificially and unfairly elevate his and Realty Connect’s value before the sale to eXp Realty, Inc.
Conclusion: The legal “paper trail” consistently points to a late 2018 start for the actual business, making any claims of “founding” or “operating” the Realty Connect model prior to that date factually incorrect and legally problematic for a licensed broker. A clear violation of license law, what most consider substantial fraud.
The potential SUBSTANTIAL legal violations regarding the alleged actions of Dana Jensen and Realty Connect fall into four distinct categories: Federal Statutes, State Consumer/Trade Laws, Common Law Business Torts, and Real Estate Licensing Regulations.
1. Federal Statutory Violations
Lanham Act § 43(a) (15 U.S.C. § 1125): False Advertising & False Designation of Origin
The most direct federal violation. It prohibits any person from using a “false designation of origin” or a “false or misleading description/representation of fact” in commercial advertising that misrepresents the nature, characteristics, or qualities of their services or commercial activities. Falsely claiming to be the “creator” of a business model to gain a competitive advantage over the actual founder (Biro) fits this criteria.
Federal Trade Commission (FTC) Act Section 5: Unfair or Deceptive Acts
Prohibits “unfair methods of competition” and “deceptive acts or practices.” The FTC considers a practice deceptive if it involves a material misrepresentation (like a fabricated 10-year business history) that is likely to mislead a consumer (or in this case, a potential corporate acquirer like eXp Realty).
Securities Exchange Act Rule 10b-5: Securities Fraud
If the acquisition of Realty Connect by eXp Realty involved the transfer of stock or securities, any material misrepresentation regarding the company’s history, “pioneer” status, or founder’s track record that artificially inflated the valuation could constitute securities fraud.
2. State Statutory Violations (Virginia & Florida)
Virginia Consumer Protection Act (VCPA) § 59.1-200
Prohibits “misrepresenting the source, sponsorship, approval, or certification of goods or services” and “using any other deception, fraud, false pretense, false promise, or misrepresentation in connection with a consumer transaction.” Jensen’s claims of a 2010 founding date (when the entity was formed in 2018) would likely fall under this.
Florida Deceptive and Unfair Trade Practices Act (FDUTPA)
If Jensen operated or marketed in Florida, this act prohibits “unfair methods of competition, unconscionable acts or practices, and unfair or deceptive acts or practices.” Misrepresenting a competitor’s model as his own “invention” to gain an unfair edge is a core violation.
Virginia Business Conspiracy § 18.2-499
If Jensen and any associates worked together to “willfully and maliciously injure another in his reputation, trade, business or profession,” they could be liable for treble (triple) damages. This applies if they intentionally sought to suppress Biro’s business by rewriting the industry’s history.
3. Common Law Business Torts
Fraudulent Inducement / Fraud in the Execution
This applies specifically to the sale to eXp Realty. If Jensen provided a false “origin story” and inflated business stats in the due diligence process to secure a higher acquisition price, eXp may have a claim for fraud in the inducement.
Common Law Unfair Competition
This is a “catch-all” tort for businesses that use deceptive strategies to raise their advantage. “Reverse Passing Off”—taking another’s intellectual work or business model and marketing it as your own—is a classic example.
Tortious Interference with Business Expectancy
If Jensen’s false claims prevented Biro from securing partnerships, recruits, or his own acquisition opportunities, Jensen could be liable for interfering with Biro’s legitimate business expectations.
4. Real Estate License Law & Ethics
18VAC135-20-300 (Virginia Real Estate Board): Misrepresentation
As a licensed broker, Jensen is strictly prohibited from “knowingly making any material misrepresentation” or “making a false statement of fact.” Falsifying the age and origin of his brokerage to the public and to regulators is a direct licensing violation.
NAR Code of Ethics, Article 12: The “True Picture” Rule
Realtors® must be honest and truthful in their real estate communications and must “present a true picture in their advertising, marketing, and other representations.”
Summary of Exposure
| Action | Primary Legal Violation |
| Claiming “Creator” status of Biro’s model | Lanham Act § 43(a) / Common Law Unfair Competition |
| Falsifying 2010 start date in PR | VCPA § 59.1-200 / FTC Act Section 5 |
| Inflating value for eXp sale | Fraudulent Inducement / Rule 10b-5 (Securities Fraud) |
| Maliciously targeting Biro’s reputation | VA Business Conspiracy / Tortious Interference |