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Under Armour Leases Former FAO Schwarz Flagship, Plans to Roll Out Brand In 600 Kohl’s Stores

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Athletic apparel and sportswear maker Under Armour this week rolled out key measures to bolster its brand after the bankruptcy and collapse of Sports Authority, its largest customer, including a new distribution deal with Kohl’s and the lease of the former FAO Schwarz flagship store on Times Square, one of the world’s most visible and visited retail locations.

Under Armour Chairman and CEO Kevin Plank confirmed during the company’s earnings call…

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