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4 Facebook best practices straight from One Hacker Way

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This year’s CEO Connect took place at One Hacker Way — Facebook’s Global Headquarters in Menlo Park, California. And if you want to raise the bar on how you use Facebook, capitalize on what the experts at Facebook say works. One out of every five minutes is spent on either Facebook or Instagram, which is more than Snapchat, Pinterest, LinkedIn, Twitter, Google, AOL and Yahoo combined. This means that if you are not using Facebook and Instagram, you are ignoring the most important online lead source on the planet. Engage in hacking To understand the Facebook culture, you must first understand Facebook’s “hacker” mentality. According to Keith Watts, the U.S. Industry Manager for Facebook, “hack” means to grow, improve or integrate something new into its exist…

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