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4 ideas for making your website a lead magnet

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Do you have a contact page on your agent or brokerage website? Have you ever wondered how many potential customers have visited your contact page and not filled out a contact form? Or whether people started to fill out a form on a property page, only to change their mind halfway down? These are numbers you need to know as a real estate agent or brokerage because we all want to improve our website’s close rate. It’s important to constantly be updating and monitoring the pages at the bottom of your funnel, but all too often agents and brokerages neglect to look at the last stop on their website. If you’re looking to increase your online close rate, here are some things you should consider. 1. Thin out your forms How many questions are you asking your potential clients…

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