SAN FRANCISCO — In May, we released “Is social media worth the time investment?” a special report about the social media habits of agents. Facebook was the most-used social media platform by a landslide, with 72.72 percent of agents saying Facebook was the “most important” platform they used. But as a follow-up article we posted shows, some agents pay for Facebook ads and other marketing tools without seeing any real ROI. The Lab Coat Agents team sought to fix that issue with its ICSF Learning Lab that featured a 30-minute presentation about Facebook lead generation, conversion and follow-up. Just follow the formula First up for the session was Travis Thom, the founder of Leads2Listing, a company that builds seller landing pages. Thom shared two Facebook ad formulas along with his…