SAN FRANCISCO — Try to cover the five key points in your first conversation with an online lead, said Veronica Figueroa, broker-owner at Re/Max Innovation in Florida. The broker’s real estate agents use the LP-MAMA script, which ensures every conversation covers location, price, motivation, approval, mortgage and agent. Ideally, it should also finish with a scheduled appointment. Figueroa, whose real estate team’s numbers have doubled since last year, puts this down to responding to inquiries within the optimal five minutes. Her business has a concierge manager rather than an inside sales agent (ISA), and she is in the process of implementing a backup “mini-ISA,” she said. Each team member receives 35 to 40 leads a month. As well as using BoomTown for client communicatio…