Coldwell Banker Real Estate Wins Emmy Award, and More

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Coldwell Banker Real Estate LLC was recently honored with a number of accolades from various organizations for its exceptional content, public relations and marketing campaigns. The real estate giant recently won an Emmy and took home the award for the best designed mobile app from the Best Mobile App Awards. The company also recently received three of the highest honors for extraordinary public relations campaigns, being named a finalist for a Silver Anvil award and winning a PRSA Award of Excellence and a gold SABRE.

“The Coldwell Banker marketing group is outstanding, and to be recognized by such a broad and diverse group of voters is very rewarding,” says Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “It takes breakthrough content, strategic partnerships and visionary thought leadership to succeed in today’s environment. These awards further demonstrate what makes Coldwell Banker a leader in our industry.”

LXTV Open House NYC: Winner at the 59th Annual New York Emmy® Awards
The Coldwell Banker co-produced “Escape to Saint Martin” episode of LXTV’s Open House NYC won an Emmy at the 59th annual New York Emmy® Awards. The show featured two segments hosted by Sherrylle DeHaarte, an independent sales associate affiliated with Coldwell Banker Real Estate St. Maarten, Hidden Gems of St. Martin and Villa Little Bay Is Island Living at Its Finest. The program was selected by the New York Chapter of the National Academy of Television Arts and Sciences (NY NATAS) for its creativity as well as its artistic and technical excellence.

CBx: Platinum Award for Design Winner at the Best Mobile App Awards
CBx was named the Best Designed Mobile App for transforming the way Coldwell Banker® affiliated agents engage with home sellers to list their home. The award was given at the Best Mobile App Awards, which recognize the most intuitive, creative and unique mobile interface designs for apps across all mobile platforms, from Android, iPhone, Blackberry and Windows Phone to wearables like Android and Apple Watch. Special attention is paid to mobile apps that focus on user experience and interaction. CBx marries the power of big data with an agent’s local expertise to help create a custom listing price that is relevant to the most likely buyer profile in a given community.

Smart Home PR Campaign: Finalist for PRSA Silver Anvil, winner PRSA Award of Excellence
Coldwell Banker Real Estate was named a finalist for a PRSA Silver Anvil Award, and won a PRSA Award of Excellence, for the public relations campaign covering smart home technology. As part of the campaign, Coldwell Banker conducted primary research among real estate sales associates and consumers, established relationships with the biggest names in home technology and drove awareness of smart home technology for real estate professionals, home buyers and home sellers through sponsorship of the 2016 Consumer Electronics Show and the CNET Smart Home in Louisville, Ken. The annual award honors organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.

Homes for Dogs Project: Winner of a Holmes Report SABRE and PRSA Big Apple Award
Coldwell Banker Real Estate was awarded a gold SABRE in the “Real Estate & Construction” category at the Holmes Report SABRE Awards for the “Homes for Dogs Project,” a campaign to find homes for 20,000 dogs with, North America’s largest non-profit pet adoption website. The campaign helped drive more than 10 million online views of the “Home’s Best Friend” commercial, which was rated the highest performing advertisement in the real estate category by AceMetrix, a leader in advertising measurement and analytics. The Homes for Dogs project and Coldwell Banker Real Estate also won a PRSA Big Apple Award in the “Marketing Targeted Specifically to Animal Care” category. Both the SABRE and Big Apple Awards recognize superior achievement in PR, branding, reputation and engagement.

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