Beyond buying a few portal ads
Portal ads and online leads are now an everyday part of residential real estate, but some brokerages have churned them out better than others. Sitting down for a panel talk at Inman Connect San Francisco, several successful real estate professionals shared how they approach online lead sources such as realtor.com, Trulia and Zillow. Keith Dunham, […]
San Francisco in a week: Aug 1-5
Need news in a flash? Here’s what’s happening in your community Inman announced the winners of its 2016 Innovator Awards, honoring and recognizing the most innovative companies in real estate during the Inman Connect San Francisco conference. Some agents pay for Facebook ads and other marketing tools without seeing any real ROI. The Lab Coat Agents […]
4 Facebook best practices straight from One Hacker Way
This year’s CEO Connect took place at One Hacker Way — Facebook’s Global Headquarters in Menlo Park, California. And if you want to raise the bar on how you use Facebook, capitalize on what the experts at Facebook say works. One out of every five minutes is spent on either Facebook or Instagram, which is […]
How to protect your clients’ retirement income using a reverse mortgage
Most Americans face the specter of reduced income. It is no surprise that when they need a loan for a medical ailment or a personal loan, they find themselves left in a lurch. If they are going downhill, it makes sense to protect their retirement income. Borrowers can now use reverse mortgage (RM) and worry […]
Best scripts and emails that are working with online leads
SAN FRANCISCO — Try to cover the five key points in your first conversation with an online lead, said Veronica Figueroa, broker-owner at Re/Max Innovation in Florida. The broker’s real estate agents use the LP-MAMA script, which ensures every conversation covers location, price, motivation, approval, mortgage and agent. Ideally, it should also finish with a scheduled […]
3 tax deductions all agents should utilize immediately
Real estate agents like you can save lots of time and money by not procrastinating on your taxes until April. To stay on top of your finances and know what your true profit is after taxes, you must have a system in place to track tax deductions because your expenses are incurred throughout the year. […]
Daily market update: August 8, 2016
We’ll add more market news briefs throughout the day. Check back to read the latest. Mortgage rates: Home equity rates: Most recent market news: U.S. Census Bureau’s June 2016 Construction Spending: Construction spending was at a seasonally adjusted annual rate of $1,133.5 billion ($1.13 trillion) in June 2016. This is 0.3 percent above the June […]
Agents: Watch out for copyright infringement
SAN FRANCISCO — Let’s say a real estate agent takes a gorgeous photo of an iconic landmark in her town. She puts it on her website and uses it to spruce up her community page. But months later, she finds that same photo on someone’s website without her permission, and the owner won’t take it […]
Jobs and earnings rising — but other data not so strong
Rates rose a little Friday morning, mortgages still in reach of 3.50 percent, in reaction to news which should have blown us into orbit. As reported, the U.S. has created more than a half-million jobs in 60 days — 292,000 in June, 255,000 in July. Average hourly earnings are rising gently, now a little above 2.5 percent annually, […]
Houston in a week: Aug 1-5
Need news in a flash? Here’s what’s happening in your community Using cost-of-living data curated by CareerTrends, Graphiq ranked the most affordable and most expensive large metro areas in the nation for two-children families in two separate lists. Ranking no. 5 on the affordable list, Houston-Baytown-Sugar Land wasn’t the only Texas community to rank as one of the most […]
