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How to create a deeper connection with consumers

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SAN FRANCISCO — It used to be that brokers took care of agents, and agents took care of consumers, but that’s changing — brokers are now reaching out to consumers. That’s according to Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, who moderated a “Creating a Deeper Connection With Consumers” session today at Inman’s Broker Connect. She spoke with three prominent real estate brokers about their innovative approaches to consumer marketing. Get your own reality TV show “We were in 2012 cast for an HGTV show that we were able to, praise God, convince them to use the name of our brokerage as the title of the show,” Matthew Beall, CEO and principal broker of Hawaii Life Real Estate, told conference attendees. The show is now in its eight or ninth season…

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