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How to tell your story in a noisy world

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SAN FRANSISCO — “My career has been predicated on day trading attention,” said Gary Vaynerchuk. That means finding where your audience is and talking to them there, he noted at Inman Connect San Francisco, where he gave the keynote speech on Thursday morning. And that’s something that everybody can learn from — especially people who use Instagram, Snapchat and other new technologies designed to help capture audience attention. “You know that attention can shift in minutes,” he said. “We are living through the biggest communication shift since the printing press,” he added. “Every single person in this room, including myself, is grossly underestimating how big of a shift this is.” Complacency is your enemy Have you become complacent or romantic about your business? Stop it, Vay…

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