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Should agents create a Facebook group?

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A Facebook group is different from a Facebook page. A group is a digital club, and rather than meeting in person, the group meets on Facebook. Much like clubs, Facebook groups are designed to be a more personal spaces, and as such, Facebook considers them an extension of the people or person leading the group. If you are thinking about creating a Facebook group, make sure that you have the time to dedicate to it or that you can task someone else the job of maintenance. A Facebook group with no activity is useless. Imagine joining a book club that never meets or finishes a book. You must be active. So if you have limited time, it is likely better for you to join existing groups than to start a new one. What are the benefits of starting a group? More privacy control: You’ll…

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