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What do Facebook Messenger bots mean for real estate?

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Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. You know more about “bots” than you think. If you’re like me, you probably didn’t know that we’ll all be working with them a lot more in the coming months. Bots could very well fundamentally change the way real estate brands engage with new customers and keep in touch with current ones. In the most simple explanation, the term “bots” encapsulates automated response technology. Those little help-chat boxes that pop up on websites? That’s often a bot. (Many companies do use real people to offer live chat help.) However, that’s merely scraping the surface of what bots are capable of providing people on the web. Facebook is counting on it, in fact. The m…

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