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What will digital transactions look like in the future?

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SAN FRANCISCO — Consumers and agents want three things from DocuSign, according to Keith Krach, the company’s chairman and CEO — trust, choice and speed. He broke down consumer wants and needs (and agents’ wants and needs, too) at a special session at Inman Connect San Francisco — and announced a big initiative at DocuSign to help enhance its How will transactions change? The consumer wants to trust in their agent; the agent, in turn, to trust in the platform. The consumer wants to transact on any device; for brokers and agents, they want to be able to use any title or mortgage company. Speed is a must for the consumer, used to being able to buy things at the push of a button, and for the agent who knows that “time kills deals,” said Krach. Asked to imagine what DocuSign wi…

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