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Why two new agents jumped to real estate straight from college

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We like to think that tech startups today and their under-30 leaders are something new — but the San Francisco-based founders of the Coldwell Banker Real Estate franchise group, Colbert Coldwell and Arthur Banker, were 30 and 28 years old, respectively, when they joined forces in 1913. More than 100 years later, the second annual Coldwell Banker Worldwide 30 Under 30 list has been announced. The company has 85,000 real estate professionals in 47 countries — and COO Michael Fischer says he sees young millennial agents playing a key role in “redefining the Coldwell Banker culture and the brand.” Here’s how the franchise group is attracting that young blood. Why go younger? Coldwell Banker wants to attract younger homebuyers and sellers to the real estate brand. In order to do th…

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