Trulia’s new bot kicks industry trend into full gear
Trulia has rolled out a bot that can dig up rental listings and local information in response to questions asked through Facebook Messenger. The bot appears to mark the first foray by a listing portal into a technology that some believe will come to play an important role in the early stages of the home search — to the benefit of […]
4 urgent to-dos that will set you up for future success
Summer’s almost over. As you plan your last summer trip or barbecue to send the season off right, don’t forget to take the time to plan your business through the end of the year and plan for success. A little planning now goes a long way in setting your business up for success not only […]
The big chill: how to get your luxury clients off the fence
SAN FRANCISCO — Working in the world of luxury real estate can bring about a boom or bust atmosphere depending on the current economy, but there are ways to combat the uncertainty of luxury clients. Luxury Portfolio President Paul Boomsma, Concierge Auctions Vice President Krystal Aeby and Stribling & Associates President Elizabeth Ann Stribling-Kivlan shared some key advice […]
Podcast: How to leverage online reviews for real estate success
As a real estate agent, you should use online reviews for real estate marketing to improve lead generation and increase profits. Real estate reviews on online review sites improve your social proof and influence the consumer decision-making process. Take a cue from Richard Schulman, a consistent top producer and the No. 2 Keller Williams agent […]
Podcast: How to find your FOCUS in real estate
You probably think you have focus. With all the widgets, shiny objects and easy buttons being sold to agents every day, it’s easy to get entangled in a dozen different directions and still think you have focus. But, what does focus mean to us? Rethink your focus using this acronym: FOCUS — follow one course […]
Attom Data Solutions: Homes near good schools worth more
Real estate agents can agree that high-performing school districts make for good home investment locations. Many homebuyers figure good schools make for stronger demand at resale, and Attom Data Solutions’ Schools and Housing Report shows that ZIP codes with at least one good elementary school truly do hold higher home values. The average estimated home value […]
South Florida luxury supply grows while entry-level inventory fades
High-end buyers in and around Miami are benefitting from a bigger scope of for-sale homes, helping keep the overall supply in a healthy range. But a closer look from EWM Realty International’s Insight Report shows South Florida luxury properties flooding the market, while those under $300,000 are in only two months supply. For reference, a healthy months supply […]
5 quick-hit tips for using Snapchat for client engagement
Snapchat reaches 41 percent of all 18- to 34-year-olds in the U.S. It’s a simple visually driven point-and-click social media platform that allows users to send videos and pictures in seconds (sometimes using ridiculously fun filters that can turn you into an animal or allow you to vomit rainbows; it sounds silly but it’s massively […]
Best practices for starting and keeping client relationships
Monkey Business Images / Shutterstock.com SAN FRANCISCO — Client relationships — everyone talks about them, but they don’t necessarily maintain them to the best of their abilities. Sending clients texts on their birthdays or befriending them on Facebook shows that you’re at least attempting some sort of relationship, but being extra nice and attentive isn’t something […]
Starting a brokerage from scratch
Starting a brokerage from scratch can sound like a daunting task thanks to the obstacles that come with running a business, let alone one in the ever-evolving real estate industry. Mauricio Umansky with Publisher Brad Inman. So who better to give you some pointers than some of the best in the industry? Sitting down at Inman Connect San […]
