Is it time for a tune-up? Train your clients in home maintenance
For most of us, the phrase “tune-up” immediately brings up images of a vehicle being serviced — maybe it’s up on a lift with a professional is wielding socket wrenches and lubricating parts. The phrase is also closely related to music, and when musicians tune up they’re making small adjustments for optimum performance, much like […]
Where are qualified homebuyers opting to rent instead?
People throughout the nation continue to rent because they cannot afford to purchase a home, right? Not necessarily, according to a new Zillow report, which says 14 percent of renters could afford and qualify to buy a home throughout the nation’s largest rent-friendly metros …
Luxury listing: deluxe and spacious above the Gold Coast
This upgraded condo in Chicago’s Gold Coast is one for the modern homebuyer. Among many contemporary details, the home has an open floor plan and features an art gallery wall with a built-in LED light display, as well as floor-to-ceiling windows spanning sixty feet of Windy City views …
Real estate SEO: How I landed on page 1 of Google
The opportunity for real estate companies to dominate online is becoming increasingly more competitive each and every day. If you are focused on a real estate SEO strategy for your company, then you should know it’s a full-time job in and of itself. Recently, I wrote an article on SEO mistakes and promised I’d be […]
Podcast: Use embedded commands to influence buyers and sellers into action
Want more real estate listings? Start using embedded commands on real estate listing appointments. Looking to improve your lead conversion numbers with your real estate marketing efforts? Insert embedded commands paired with benefits into your sales letters, marketing emails and landing pages …
Podcast: Broke in real estate? 10 reasons your ego is to blame (Part 3)
We conclude our series today on ego and how its negative affects are keeping you from the life and the business you’ve always wanted. Our final points will challenge your thinking, so as you read along and listen to the podcast, continue to ask yourself “Is this my ego that’s unchecked?” …
Video: Women in real estate — don’t wait to get asked to the party
Leslie Ebersole sat down with Joseph Rand to have an important conversation at Inman Connect San Francisco: What is going on with women in real estate leadership? Should the industry make a change, and why — and how …
Why you should dive into video fearlessly — and with style
A recent video from JK Realty’s “Beard Estate Agent” crew — part of the 48 Real Estate team — shows three laid-back, bearded (of course) dudes heaving themselves athletically out of the pool in a house tour. Lead agent R.J. Cushing, who has a background in marketing and lived in California, wanted the scene to resemble […]
7 ways to turn writing into good content marketing
You’re a good writer, so content marketing is going to be a cinch, right? Not so fast. Although being a good writer helps (a lot), it’s just one important part of what makes a piece of content marketing successful. Content marketing requires planning, keen knowledge of your audience, and concise, personal writing — something that […]
3D home of the day: visionary Miami estate
This Miami estate, or Villa Dwora as it’s been dubbed, is an oasis away from the world, offering exclusivity rivaling that of a private island. Boasting six luxurious bedroom suites with customized details, Canadian wood floors, exquisitely finished bathrooms and private terraces with spectacular views, you’ll never want to leave! Matterport is a media technology used to create […]
