7 ways to turn writing into good content marketing

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You’re a good writer, so content marketing is going to be a cinch, right? Not so fast. Although being a good writer helps (a lot), it’s just one important part of what makes a piece of content marketing successful. Content marketing requires planning, keen knowledge of your audience, and concise, personal writing — something that isn’t true of every type of writing. Here are seven ways you can turn your writing into good content marketing. 1. Don’t assume you know your audience If you don’t have an intimate knowledge of your audience, nothing you write is going to be successful (and it’s going to be hard to come up with anything to write about at all). You need to understand your audience very, very well to create content they’ll want to read. Remember, you�…

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