Alex Lange to Give Upstream Update at RISMedia CEO Exchange

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The mission to create a platform for more effective management of broker data has made important strides in recent months, including the installation of a CEO to lead the charge at Upstream. Next month at RISMedia’s CEO Exchange, newly appointed Upstream CEO Alex Lange along with broker board members will share important updates regarding where the project stands now and what we can expect in the near future. The invitation-only event will take place Sept. 13th and 14th at the Harvard Club of New York City.

The two-day event, overall themed, “Seizing the Day, Winning the Future” will take a look at the burgeoning opportunities in today’s real estate market, from the promise of the millennial generation to the power of the diversity market. It’s a good time to be in real estate – but the future is also murky. Lingering economic uncertainty and impending change in Washington stand to stymie our momentum going forward. RISMedia’s 2016 CEO Exchange will uncover strategies for focusing on the present while planning for what lay ahead, so that brokers can maximize current market opportunities and build a strong business plan for the future.

The Upstream panel is scheduled for Wednesday, Sept. 14 from 12:00 – 12:30 p.m. and will feature the following speakers:


Featherston_John_85x100John Featherston is the Founder, President and CEO of RISMedia, Inc. Since 1980, RISMedia, the leader in real estate information, has been servicing more than 374,000 of the residential real estate industry’s most productive and successful agents, brokers and related service professionals. RISMedia provides the industry with news, trends and business development strategies through its flagship publication, Real Estate magazine; its leading website,; and its renowned networking and educational events.


Alex_Lange_color_85x100Alex Lange is currently President and CEO of UpstreamRE, driving one of the most collaborative, forward-thinking, and creative solutions introduced into the real estate industry in half a century.  A graduate of Harvard’s General Management Program, Lange got his start in technology in the U.S. Army before entering the private sector as managing partner of IKON Technology Services. He later became CTO for where he contributed to their expansion into a multinational, $120 million company in three years. Lange later co-founded and served as Chief Technology Officer for, a successful social marketing platform which was ultimately being acquired by Vertical Response. He later served as Chief Technology Officer at Market Leader.

Mark_McLaughlin_85x100Mark A. McLaughlin is CEO of Pacific Union International, Inc. McLaughlin led the acquisition of Pacific Union in August 2009, and the brand enjoys an exclusive relationship with Christie’s International Real Estate. A visionary leader in the real estate industry for more than 20 years, the hallmark of McLaughlin’s successes has consistently been executive team leadership, early adoption of technology applications, open communication and teamwork with keen emphasis on quantitative goals, and exceeding client expectations.  Since 2009, McLaughlin has grown Pacific Union from $2.2 billion in total sales volume to $7.63 billion in 2015.

Cary_Sylvester_85x100Cary Sylvester is Vice President, Industry Development for Keller Williams Realty International, where she works to ensure that Keller Williams is an innovative leader, solving problems and driving change in the industry. A highly regarded leader in the real estate and technology communities, Sylvester is a frequent presenter and training instructor. Prior to joining Keller Williams Realty, she served as an Oracle consultant with Database Consultants, implementation manager for Copera, and database architect at Dell. Sylvester is an Oracle Certified Professional.

Visit our website for the most up-to-date information on the agenda and speakers.

RISMedia’s CEO Exchange is an exclusive, intimate gathering of some of real estate’s most influential and dynamic leaders, including brokerage owners and operating executives of real estate’s top Power Broker firms, senior executives from all major real estate franchises, executives from the industry’s leading trade associations and MLSs and senior executives from select industry service providers. If you are interested in attending this event, please email Randi Vannuchi at for further information.


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