In defence of open houses

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Matt Valentine / In the age of video tours and 3D tours, arguments grow more heated over whether open houses are still a good use of time or not. According to one Re/Max broker, they are a very good use of time for homebuyers, especially those just getting their feet wet in the market. Because not everyone is into the new shiny tech trend or gadget (even millennials), old school practices like open houses are still great marketing and networking tactics. Open houses help identify wants and needs “When folks start house hunting, what they want often isn’t clear to them, and open houses can help clarify their thinking,” said Paul Booth of Re/Max 10 in Palos Park. “That’s especially true with couples, because while both may agree it’s time to move, they may n…


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